
I can still clearly remember my first beach massage. I had arrived in Phuket only a few hours earlier and made a beeline for the beach. Ever since a friend had told me about "the most wonderful massage" she had on the sand, I had been looking forward to this. And it had certainly lived up to expectations. The Thai massage ladies - and a few men - sit in the shade of trees alongside most of Thailand's tourists beaches. Hand-written signs advertise the price - usually about 250 or 300 baht (that's R50-R60) for an hour.

As I drifted in and out of sleep, I wondered what nasty things they might be saying about this big"farang" (foreigner). But I got to know the masseur, Nong, over the years and realised she was one of the nicest people I could have wished to meet. "Welcome, big man Africa!" she would yell when she spotted me coming along the beachfront. If I didn't have money on me, she would beckon me to lie down: "No problem, you pay next time."

Let me tell you a little about the beach culture here. When you arrive, you choose your spot and hire a deckchair. There are thousands of them along the beach. Along with the deckchair (very comfy with a foam mattress), you get an umbrella and a side table. If you're a smoker, you'll get an ashtray. The "beach boy" then sweeps any sand off the deckchair with a little broom and lays out your towel for you.

The culture of service is something you have to get used to. On my first few visits, I thought it was too good to be true. But it's true - the beach people are genuinely nice.
As you lie in the shade of your umbrella, there will be a passing parade of vendors, selling anything from gaudy t-shirts and sarongs to pineapple slices and temporary tattoos. It's not really a hard sell, it's more like having a market march right past you throughout the day. If you show interest, you'll be drawn into a lengthy negotiation. If you don't feel like a commercial duel, you need to keep your eyes firmly off the merchandise being offered. Don't even glimpse at what is being waved inches from your nose. A polite "no thanks" or, in Thai, "My Ow", and a firm shake of the head will usually send them on their way.
If you want to avoid the sales pitch altogether, avoid the front row of deckchairs. They are strictly for first-timers; those that don't know their way around. The further back you sit, the less likely you are to be bothered. That's because the "old hands" know the best place to be is in the back row. From that vantage point you can survey all the interesting goings-on and characters. And, believe me, anything is possible on Patong Beach.
If it all gets too much, you can head off into the water - the wonderfully warm Andaman Sea. As you relax in the gentle waves, you realise why so many people are drawn to these waters year after year. And when you've had enough of that, the massage ladies will be waiting for you in the shade. That's where you are likely to find me. I just can't resist.